![]() ![]() “Once the customer starts shifting to bigger screens, it will be very difficult to come back to smaller screens,” he adds, also shedding light on the fact that modern technologies like Dolby Vision and Dolby Atmos are being developed with large-screen experiences in mind. “The internet penetration erupted 3-4 years ago, when Jio came into the picture,” Marwah explains, adding that bigger television screens could drive the next big ecosystem change. Avneet Singh Marwah suggests popularity for screens above 70-inches could be imminent. Larger screens in TVs are today in the same boat, and Marwah believes the change could be bigger than we think. The same story can also be seen with desktop monitors, where anything below 20-inches is on the way to becoming redundant. Imagine how that would affect work, social media, communication and even gaming. Imagine going to those older screen sizes today. Today, screens bigger than 5-inches are considered compact phones, amidst a plethora of phones with 6 to 7-inch screens. ![]() Think back to a decade ago when phones with 5-inch screens were considered large devices. The shift to bigger screens and why it could be the next big thing ![]() OTT is such a personalised factor, that it becomes difficult for two people to have the same liking in terms of content.” Marwah explains, suggesting this to be one of the reasons people also consider getting multiple TVs in the house. ”OTT was first consumed on smaller screens, as soon as it shifted to bigger screens, the whole experience changed. Also Read | Blaupunkt launches ‘Made in India’ Smart TVs starting at Rs 14,999 ![]()
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